At Voortman Bakery, we care about what goes into our cookies.
Since our bakery first opened in 1951, we have been dedicated to making the very best quality cookies that our customers love. Our bakers have always insisted on using the finest, hand selected ingredients, known for their exceptional quality and flavor. In fact, this dedication to quality lead us to be the first cookie company to remove all trans fats from our products in 2004.
Our commitment to quality still holds true today and because it is engrained in everything we do, we are making some changes:
We are excited to share this journey and invite you to join us!
Only a few years after arriving in Canada from the Netherlands in 1948, teenage brothers Bill and Harry Voortman set out with a modest goal of being self-employed and carrying on in their family's tradition. In 1951, Bill and Harry started by baking traditional Dutch pumpernickel and honey cake in a rented back room of a house in Hamilton, Ontario and started selling their products door to door. Their limited success, mostly among the Dutch immigrant community, encouraged them to persevere. After experimenting with different types of pies and doughnuts, customers were excited when the Voortman brothers started baking their first cookies. With success comes growth, and in 1956, Bill and Harry moved their operation to a larger facility in Burlington, Ontario, where they started to develop new tastes and greater varieties for their growing number of loyal customers.
With more varieties and a growing distribution network, Voortman Cookies was quickly gaining a reputation for baking unique and exceptionally great tasting cookies.
The 1970's marked a decade of growth for Voortman as even more cookie varieties were developed to satisfy North American tastes. Committed to high-quality ingredients and fresh products, Voortman adopted its new Dutch Girl logo and its "Traditional Family Baking, Quality Guaranteed!" commitment. Voortman's now famous turnover cookies first appear on the scene.
The Bulk "Cookie Hut”, first introduced in 1981, catches a market wave that carries Voortman Cookies to new heights as cookie lovers can suddenly buy as many delicious cookies as they want, mixing and matching varieties to their own personal tastes.
Wafer cookies first introduced in the "Cookie Hut" make their debut in a closed cello wrap. Roll packs become a hit as a distinct Voortman package. Many of the top selling three-inch cookies made famous in the "Cookie Hut" find a new audience. No-Sugar-Added wafers launch in 1998, preparing the way for a whole new line of No-Sugar-Added cookies to follow.
In the fall of 2003, Voortman announced plans to eliminate Trans Fats from all Voortman products. This goal was achieved by April 2004, making Voortman the first North American food manufacturer to completely eliminate Trans Fats from all of its products, and making their cookies taste better than ever at the same time. Today, Voortman continues its tradition of making great tasting, and now "Healthier Choice!" snacks with the introduction of a growing selection of Flax Seed Omega-3 and No-Sugar-Added products.
Today Voortman Cookies continues to strive towards providing consumers with new innovations, regular product improvements, as well as a vast array of sugar free cookie options.