Privacy Policy

Updated June 2019.

Voortman Cookies Limited (“Voortman Cookies” or “we”) respect your privacy and will only collect, use, and disclose your personal information in accordance with this Privacy Policy, or as required or permitted by law. This Privacy Policy outlines the type of personal information that is collected by Voortman Cookies from consumers, suppliers, distributors, service providers, website visitors and other individuals (“individuals” or “you”) and how we use and protect it. This Privacy Policy also describes your choices respecting the use of your Personal Information for marketing purposes and how to exercise these choices, as well as explaining how you can access the personal information we hold about you, or ask to have it changed or deleted.

  1. Introduction
  2. What Personal Information does Voortman Cookies Collect?
  3. Why does Voortman Cookies Collect Personal Information?
  4. How does Voortman Cookies Collect, Use and Disclose Personal Information?
  5. To Whom does Voortman Cookies Disclose Personal Information?
  6. Privacy and Voortman Cookies’ Websites
  7. Security Safeguards
  8. Changes to this Privacy Policy
  9. Individual Access to Personal Information
  10. Who to Contact and Making Changes to Your Personal Information
  11. Unsolicited Information

 

  1. INTRODUCTION

This Privacy Policy applies to the collection, use and disclosure of personal information by Voortman Cookies and its representatives and agents. As used in this Privacy Policy, the term “Voortman Cookies” does not include resellers or distributors of Voortman Cookies products and services.

Voortman Cookies’ products are distributed by a network of retailers, primarily in North America. Aside from the retail store located at our bakery in Burlington, Ontario, we do not sell directly to consumers. Neither our products nor our website is targeted at data subjects resident in the European Union.

Consent
BY SUBMITTING YOUR PERSONAL INFORMATION OR VISITING OUR WEBSITE, YOU AGREE TO VOORTMAN COOKIES COLLECTION, USE AND DISCLOSURE OF YOUR PERSONAL INFORMATION AS SET OUT IN THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, and reasonable notice, you may refuse or withdraw your consent at any time by contacting us as described in Contact Us [Voortman.com]. If you refuse or withdraw your consent, some features of our website may not operate correctly, and we may not be able to provide or continue to provide products, services and information which may be of value to you.

 

  1. WHAT PERSONAL INFORMATION DOES VOORTMAN COOKIES COLLECT?

“Personal information” as used in this Privacy Policy means any information about an identifiable individual, including information that can be combined with other available information to identify an individual (“Personal Information”). For example, your name, home address, home telephone number, home email address, preferences and opinions would be considered to be Personal Information.

Consumers: Voortman Cookies may collect personal information about consumers when they visit our website, submit information to our websites, call our Customer Contact Centre or otherwise communicate with us (e.g. to enter a contest, request information or mailings, buy a product or service, or participate in a survey).

Children: Voortman Cookies is committed to protecting the privacy of children and we do not knowingly solicit information from children under the age of 13, and our website is not directed at children. If a child has already provided us with personal information, his or her parent or guardian may contact us for the purpose of correcting or deleting this information. We encourage parents of children under the age of 13 to regularly check and monitor their children’s use of email and the Voortman Cookies websites.

 

  1. WHY DOES VOORTMAN COOKIES COLLECT PERSONAL INFORMATION?

Voortman Cookies and its agents, affiliates and service providers generally collect, use and/or disclose Personal Information in order to operate and promote our business, including for the following purposes:

  1. to understand consumer needs and preferences, and, with their permission, to respond to communications made by website visitors and consumers
  2. to administer the Voortman Cookies Consumer Services Contact Centre and to respond to consumer inquiries;
  3. to conduct surveys, contests and promotions;
  4. to conduct research and statistical analysis;
  5. to distribute Voortman Cookies newsletters, promotional information, product samples, coupons and other material to individuals who have voluntarily enrolled in our mailing lists and/or emailing lists, including via third party mailing houses;
  6. to develop, enhance, market, sell, provide and inform individuals of, Voortman Cookies products and services;
  7. to develop, enhance, market, sell, provide and inform individuals of, products and services of third parties, including our affiliates and suppliers, with whom Voortman Cookies has a commercial relationship;
  8. to monitor communications made by Voortman Cookies, its affiliates, suppliers, distributors, retailers and other third parties with whom Voortman Cookies has a commercial relationship, in order to ensure the consistency and quality of our customer service;
  9. with respect to individual service providers, suppliers, distributors and retailers, to: (1) consider whether Voortman Cookies or any of its affiliates should establish or continue a commercial relationship, including without limitation, to extend credit and to evaluate credit standing and to match credit bureau or credit reporting agency information, to check references and to confer with banking institutions; and (2) establish and maintain commercial relationships, to provide products and services, administer accounts, make and receive payments, facilitate product delivery and returns, and fulfil contractual obligations;
  10. to detect and protect Voortman Cookies and other third parties against error, negligence, breach of contract, fraud and other illegal activity; to comply with Voortman Cookies audit requirements; and to audit compliance with Voortman Cookies policies, procedures, laws and contractual obligations;
  11. to engage in business transactions that may involve the sale or transfer of personal information, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Voortman Cookies or its affiliates or any particular brand, product line or business unit;
  12. as permitted or required by, and to comply with, any laws or regulations; and
  13. for any other purpose to which an individual consents.

 

  1. HOW DOES VOORTMAN COOKIES COLLECT, USE AND DISCLOSE PERSONAL INFORMATION

Voortman Cookies collects, uses and discloses personal information in accordance with the following ten privacy principles which form the basis of this Privacy Policy.

Accountability
Voortman Cookies is responsible for personal information under its control and has designated Privacy Officers to be accountable for Voortman Cookies compliance with this Privacy Policy and applicable laws.

Identifying Purposes for Collection of Personal Information
Voortman Cookies identifies the purposes for which personal information is collected at or before the time the personal information is collected. Some of the identified purposes for which Voortman Cookies currently collects, uses or discloses personal information are described in Section 3 above.

Obtaining Consent for Collection, Use or Disclosure of Personal Information
The knowledge and consent of an individual are required for the collection, use, or disclosure of his or her personal information, except as permitted by law. In obtaining consent, Voortman Cookies uses reasonable efforts to ensure that an individual is advised of the identified purposes for which personal information will be used or disclosed. In determining the appropriate form of consent, Voortman Cookies takes into account the sensitivity of the personal information and the reasonable expectations of a reasonable person. An individual may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. At that time, Voortman Cookies will advise the individual of the implications of such withdrawal.

Limiting Collection of Personal Information
Voortman Cookies limits the collection of personal information, both the amount and the type of information, which is necessary for the purposes identified by Voortman Cookies. Voortman Cookies collects personal information by fair and lawful means, and not by misleading or deceiving individuals about the purpose for which information is being collected.

Limiting Use, Disclosure, and Retention of Personal Information
Voortman Cookies does not use or disclose personal information for purposes other than the identified purposes for which it is collected, except with the consent of the individual or as required or permitted by law. Voortman Cookies retains personal information only as long as is necessary to fulfil the identified purposes.

Accuracy of Personal Information
Personal information held by Voortman Cookies is as accurate, complete and up-to-date as is necessary for the purposes for which it is to be used. Information will be sufficiently accurate, complete, and up-to-date to minimize the possibility that inappropriate information may be used to make a decision about an individual. Voortman Cookies does not routinely update personal information, unless such process is necessary to fulfil the identified purposes. We rely on individuals to inform us of any changes to their personal information. To update your personal information, please see Section 8 below.

Security Safeguards
Voortman Cookies protects personal information by security safeguards appropriate to the sensitivity of the information. Voortman Cookies uses reasonable efforts and security measures to protect personal information against loss or theft, as well as unauthorized access, disclosure, copying, use, modification, disposal or destruction.

Openness Concerning Policies and Practices
Voortman Cookies makes this Privacy Policy readily available to individuals in order to provide specific information about its policies and practices relating to the management of personal information. This Privacy Policy is available on the Voortman Cookies website at www.voortman.com and upon request to the Customer Services Contact Centre via the contact information provided below.

Individual Access to Personal Information
Upon written request from an individual, Voortman Cookies will inform the individual of the existence, use, and disclosure of his or her personal information and, subject to certain exceptions provided by law, will give the individual a reasonable opportunity to review the personal information collected by Voortman Cookies who will make every reasonable effort to provide personal information in an understandable form within a reasonable time, generally within 30 days, and at minimal cost to the individual. An individual will be able to challenge the accuracy and completeness of the information and have it amended as appropriate. If access is denied, Voortman Cookies will inform the requesting individual in writing.

Challenging Compliance
Consumers may address a challenge concerning compliance with this Privacy Policy to Voortman Cookies Consumer Services Contact Centre. Suppliers, resellers, distributors, retailers and other organizations and individuals may contact their Voortman Cookies representative. If an issue is not resolved, individuals may contact Voortman Cookies. All contact information is provided in Section 8 below.

 

  1. TO WHOM DOES VOORTMAN COOKIES DISCLOSE PERSONAL INFORMATION?

Voortman Cookies generally collects Personal Information from you directly, however, from time to time we may collect or disclose personal information from or to:

  1. service providers retained by Voortman Cookies to perform functions on its behalf or to provide services to Voortman Cookies, such as advertisers, promotion and mailing houses, market researchers, delivery contractors, auditors, website administrators, data processing, information technology and office services, provided such organization or individual does not collect, use or disclose the personal information for any purpose other than to perform such functions or provide services to Voortman Cookies. Such service providers receive or have access to only the Personal Information that they required in order to provide the service for which they were engaged, and are contractually required to keep the information confidential and protect it using appropriate security safeguards; or
  2. any third party where the subject individual consents to such collection, use or disclosure, or as required or permitted by law.

 

  1. PRIVACY AND VOORTMAN COOKIES WEBSITES

Cookies
When you access Voortman Cookies websites, we may use a browser feature called a cookie to collect information such as the type of Internet browser and operating system you use, the domain name of the website from which you came, number of visits, average time spent on our website, and pages viewed. A cookie is a small text file containing a unique identification number that identifies your browser, but not you, to our computers each time you visit one of our websites that uses cookies. Unless you specifically inform us, we will not know who you are. In addition to the identified purposes described in our Privacy Policy, Voortman Cookies may use this cookie information and share it, on an aggregated basis, with our affiliates and other organizations with whom we have a commercial relationship to measure the use of our websites and to improve the functionality and content of the websites.

Online and Offline Communications
In order to provide you with a product, service or information, you may voluntarily submit personal information to us for purposes such as registering for our services, obtaining information, corresponding with us, and participating in contests and surveys. We may combine and store personal information about your use of our websites and the online information you have provided with certain other online and offline information we may have collected.

EMail Communications
If you subscribe to any of our e-newsletters or other similar website services, Voortman Cookies may send you email communications with information that may be useful to you, including information about the products and services of Voortman Cookies, its affiliates and other third parties with whom we have a commercial relationship. We will include instructions on how to unsubscribe and inform us of your preferences if you decide you do not want to receive any future marketing or promotional emails from Voortman Cookies. In addition, at any time you may let us know that you wish to discontinue such mailings or contact by contacting the Customer Services Contact Centre.

Links
Our websites may contain links to other websites which are provided to you as a convenience only. You are advised that other third party websites may have different privacy practices than Voortman Cookies, and Voortman Cookies Limited has no responsibility for such third party websites.

 

  1. Security Safeguards

Voortman Cookies protects personal information by security safeguards, appropriate to the sensitivity of the information, that are designed to personal information against loss or theft, as well as unauthorized access, disclosure, copying, use, modification, disposal or destruction.

We, and our service providers, retain Personal Information for only so long as required to fulfill the purposes for which it was collected.

Note that Voortman Cookies or our service providers may store or process Personal Information outside of Canada, where it will be subject to the laws of the jurisdiction in which it is stored.

 

  1. CHANGES TO THIS PRIVACY POLICY

Voortman Cookies reserves the right to modify or supplement this Privacy Policy at any time. If we make any change to this Privacy Policy, we will post such changes on our website and they will be available upon request to the Customer Services Contact Centre. However, Voortman Cookies will seek an individual’s consent if it seeks to collect, use or disclose his or her personal information for purposes other than those to which the individual has consented unless otherwise required or permitted by law.

 

  1. Individual Access to Personal Information

Upon your written request, Voortman Cookies will inform you of the existence, use, and disclosure of your personal information and, subject to certain exceptions provided by law, will give you a reasonable opportunity to review the personal information we hold about you.

 

  1. WHO TO CONTACT, AND MAKING CHANGES TO YOUR PERSONAL INFORMATION

Consumers and Website Visitors: Please contact our Customer Services Contact Centre, send an email to info@voortman.com or call toll-free 1-800-808-5950 (9 a.m. – 5 p.m. EST, Weekdays) if you have any questions or comments about this Privacy Policy or to do with any of the following:

  • to correct, update or delete your personal information from our records
  • to unsubscribe from mailings and other Voortman Cookies Limited mailings (you may also unsubscribe to marketing and promotional email messages by using the unsubscribe mechanism in those messages)
  • to otherwise opt-out of the use of your Personal Information for marketing purposes
  • to report any suspected violations of this Privacy Policy

Voortman Cookies is committed to protecting your privacy. Please do not hesitate to contact us if you have any questions, comments or concerns about this Privacy Policy.

Voortman Cookies Service Providers, Suppliers, Distributors, Retailers and for all other privacy-related inquiries:

  • If you have questions or comments about this Privacy Policy, please contact the Voortman Cookies representative that you correspond with in the normal course of your business relationship with Voortman Cookies. If any privacy-related issues or questions are not resolved through our representative, contact our Consumer Services Contact Centre at the numbers noted above.

 

  1. UNSOLICTED INFORMATION

Voortman Cookies constantly strives to improve its product lines and develop new ones. However, it has found that certain precautions are necessary when it receives unsolicited disclosures from people outside the company. Therefore, except for any personally identifiable information that we may collect from you in accordance to our Privacy Policy, any and all remarks, suggestions, ideas, graphics or other unsolicited information that you communicate to Voortman Cookies will become the said property of Voortman Cookies and you waive all rights which you may have in the unsolicited information, unless you and Voortman Cookies enter into a separate agreement in writing signed by both you and Voortman Cookies. Voortman Cookies and its associated corporations will be free to copy, disclose, distribute, alter, incorporate and otherwise use the unsolicited information you submit for any and all commercial or non-commercial purposes, without any obligation to consult with or compensate you or others for such information.